Analogy Of A Pop Star

3 Mar

I had a rambling thought over the weekend about how pop stars and their success are similar to establishment of a small business. Crazy?? Well here is my comparison:

A ‘manufactured’ pop singer or band becomes successful in the charts as a result of an team of experts. This includes:

PR, sales, marketing, management, talented songwriters /lyricists e.g. creative experts, accountants, legal advisors, administration, PAs, stylists, fitness advisors, hair and beauty.

In your own business, you often have to wear all hats. Even when your business begins to grow, the responsibility of  delegation still lies with you, the business owner. So, how can you cope with all of these roles?

From my experience in a small business, it is best to approach each task one by one. This may mean spending a morning on your administration and the afternoon on marketing. OK, you may not need a stylist to look good for work, but you still need support from others. Don’t be afraid to ask for advice, preferably from an expert. Employing the help of an expert company or learning a topic such as online marketing yourself can mean expontential grow of your business.

Consider the music sales industry as few years ago. Online downloads have transformed both music sales and the charts. The internet will continue to grow and methods of online marketing / social media will be well known.

To succeed in your own business, become an expert in an areas of interest to you. My area of interest is currently two fold; lifecoaching and online marketing. Diverse subjects some might say. However, from my studies, I see many similiarities between business and success in life.

I passionately believe riches in life are as important as financial riches. I hope to use my experience of working with people in a healthcare enviroment in combination with my business knowledge, to encourage others to achieve their dreams in life.

No comments yet

Leave a Reply

You must be logged in to post a comment.